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LINK 1: Independent (2012) Brandalism: Street artists hijack billboards for ‘subvertising campaign’. Available at: http://www.independent.co.uk/arts-entertainment/art/features/brandalism-street-artists-hijack-billboards-for-subvertising-campaign-7953151.html (Accessed: 24 November 2015)
Brandalism: Street artists hijack billboards for ‘subvertising campaign’. Interesting ideas – artists are transforming billboard advertisements to create something that goes against the ideas of what these ads are trying to promote. The article makes reference to the London Riots, and artists such as Robert Montgomery are writing poetry on billboards to redefine their meaning.
Subvertisement could perhaps mean to advertise something in a mocking manner, defacing the brand.
LINK 2: Independent (2012) The artist vandalising advertisting with poetry. Available at: http://www.independent.co.uk/arts-entertainment/art/features/the-artist-vandalising-advertising-with-poetry-6353303.html (Accessed: 24 November 2015)
This article is a Q&A with the artist Robert Montgomery about his experiences with the billboard art and about his exhibition in London. Some of the questions also explore his methodology, Situationist influences, relationship with street art.
LINK 3: KK Outlet (2015) Available at: http://www.kkoutlet.com/ (Accessed: 24 November 2015)
Home page for KK Outlet – “a multifunctional office combining a communications agency with a gallery and bookshop”.
LINK 4: KK Outlet (2015) Christmas Print Fayre Available at: http://www.kkoutlet.com/exhibitions (Accessed: 24 November 2015)
Talks about the Christmas Print Fayre sale which was organised by KK Outlet and People of Print. It talks about the posters that we are bombarded with every Christmas:
“Every year the Christmas bullshit truck rolls into town and every year high street stores spread their usual schmaltzy muck. Their big budget adverts tell us, “Buy these gifts otherwise your nearest and dearest won’t feel loved and you’ll ruin Christmas for everyone.” Well we say “No more!”
I think this is subvertising as well. They are trying to do something Christmas related but they are taking a different spin on the gift ideas you might want to give to your loved ones.
LINK 5: KK Outlet (2015) The Public Prime Minister. Available at: http://www.kkoutlet.com/exhibitions/2015/the-public-prime-minister (Accessed: 24 November 2015)
Talks about an election show. This is a project that explores politician’s identity and puts the focus on society. The show is another attempt at subvertising, as the show description states that it’s the only place where “there’s a chance that day for your vote to actually count” As part of the gallery show, people are allowed to put themselves forward as the “Public Prime Minister” and vote for whoever’s policy they like the most. Policies can include taxing the rich or free tea for everyone.
LINK 6: KK Outlet (201) Where Children Sleep Available at: http://www.kkoutlet.com/exhibitions/2010/james-mollison (Accessed: 24 November 2015)
Where Children Sleep a book from photographer James Mollison that explores equality and how different children live are told through photographs of their bedrooms from around the world. I think it’s a different idea that we are not equal from our upbringing. The KK Outlet gallery space is launching the release of this book. I think it’s interesting to see how people have different objects from infancy, and what they are surrounded by and what they do in their lives, and also their prospects.
I could have continued to explore the KK Outlet website, as the website has easy links to all previous events launched at the venue.
I have been quite selective about what I click, making sure that I don’t waste my clicks since I couldn’t go back. (This was the challenge of the exercise) The Independent is quite open with its sources and links to other websites, which is how I was able to access other pages with content that was related.